PLS

About Us

Overview

LPA was founded in 1980 and incorporated in 1990. We pioneered the fee-based advisory service for personal and business financial planning in Singapore.

With a team of professionals and veterans with extensive experience in the industry, LPA began working in the areas of estate planning, investment planning, debt and risk management. 

LPA is also active in community service and frequently conduct financial planning and life issues' seminars for companies, non-profit organisations and churches.

Vision

To be the most trusted and admired family-centred Financial Adviser in the industry.

Mission

We dedicate ourselves to our clients’ quest for financial freedom for their families by delivering to them holistic financial planning and tailored solutions through our professional and dedicated advisers and staff.

History

1981
Established as a corporate life insurance agency by Benny Ong
1990
Pioneered and introduced fee-based advisory to clients. Incorporated Independent Life Brokerage
2003
Licensed Financial Advisory Firm under Financial Advisory Act. Started Equity Advisory
2009
New CEO appointed as part of succession planning. Benny Ong became Chairman.
2011
Key Board and Management Appointments and New Shareholders

People

Winston Chong
  • Chief Executive Officer
Benny Ong
  • Founder
Lee Chooi Kuan
  • Operations Director

 

Contact Us